I write about travel, lifestyle, and social media, and I work with a variety of clients to edit everything from conference proceedings to motorcycle magazines.
It’s one of those things you know you should be doing: tracking your Twitter metrics and analyzing the data they provide. After all, Twitter users interact with businesses in important ways on the network, and if you’re not analyzing the results of your own tweets, you’re missing out on key Twitter insights that could help you refine your strategy and maximize ROI.
Representatives of Visit San Jose met with travel media in Vancouver last week for a wine-themed dinner to highlight the region’s unique tourism opportunities as a top-notch wine region on the doorstep of Silicon Valley.
Over glasses of award-winning wine from Ridge Vineyards in the Santa Cruz Mountains, PAX spoke with Laura Chmielewski, Visit San Jose’s vice president of marketing and communications, about this forward-looking Northern California destination.
Recently, 100 international artists transformed 20,000 square feet of wall space into city-sanctioned street art for the second annual Houston Urban Experience (HUE) Mural Festival. Add that to the 25 walls painted for the inaugural festival last year, and it’s clear that there’s a Texas-sized appetite for street art in H-Town.
With more than a billion video views on Facebook every day, it’s clear that Facebook video is a key part of daily life for social media users. If you’re creating videos to help promote your brand, there’s one key strategy you need to keep in mind: scripting for silence.
If you’re using Facebook ads—or you plan to use them in the future—there’s one key tool you should start using right away to get the most out of your social ad budget: the Facebook pixel.
36% of BC Residents Expect Home Prices to Rise this...
Metro Vancouver Calls for “Urgent Overhaul” of BC’s...
“There’s so much more to Nevada than Las Vegas,” said Teri Laursen, Southern Nevada representative for Travel Nevada, adding, “but thank you for sending your clients to Las Vegas!”
How to Use UTM Parameters to Track Social Media Suc...
If you aren’t already incorporating social video into your marketing strategy, it may well be the technical side of things that’s holding you back. After all, while 84 percent of professional marketers have recently used video marketing, according to Animoto, only 55 percent of small and medium-sized business owners have done so.
Tracking your metrics is an important part of developing, measuring, and refining your social media strategy and your social ads. The same principle applies to social video.
With videos on various social networks racking up billions of views per day and more than 70 percent of U.S. marketers planning to use social video ads, you need to measure and refine your social video strategy based on solid, numbers-based intelligence.
Visit Dallas met with Vancouver travel media yesterday to highlight new developments in the city and celebrate the launch of the new Air Canada direct flight to Dallas/Fort Worth Airport from YVR. Key to their message was that Dallas has more to offer than just what you’ve seen on TV.