I write about travel and lifestyle for local and regional publications, and I work with a variety of clients to edit everything form conference proceedings to motorcycle magazines.
Tracking your metrics is an important part of developing, measuring, and refining your social media strategy and your social ads. The same principle applies to social video.
With videos on various social networks racking up billions of views per day and more than 70 percent of U.S. marketers planning to use social video ads, you need to measure and refine your social video strategy based on solid, numbers-based intelligence.
Visit Dallas met with Vancouver travel media yesterday to highlight new developments in the city and celebrate the launch of the new Air Canada direct flight to Dallas/Fort Worth Airport from YVR. Key to their message was that Dallas has more to offer than just what you’ve seen on TV.
With more than 150 million daily active users watching 10 billion videos per day, Snapchat has a highly engaged audience that’s becoming simply too big to ignore.
More than half of the 324.5 million people in the United States use Facebook—eMarketer estimates that 171.4 million Americans will use the social network at least monthly in 2017. And if that number sounds big, keep in mind that about 85 percent of Facebook users actually live outside of the United States and Canada; the social network has a total of 1.86 billion monthly active users worldwide.
Social video: it’s kind of a big deal. People watch more than 100 million hours of video on Facebook every single day, and YouTube reaches more viewers in the coveted 18- to 49-year-old demographic than any cable network in the United States. Snapchat has been reported to have 10 billion video views every day.
There’s no question that social video has become a critical part of online marketing. After all, Facebook alone has 8 billion video views per day, and Bloomberg reported that Snapchat had 10 billion video views per day as of April 2016. That’s not even counting all the other social media video formats on channels like Instagram, Twitter, and YouTube.
Representatives from Tourism Fiji, Fiji Airways and several resort partners met with media in Vancouver last night to showcase the Pacific island destination ahead of travel agent events in the city today.
Fiji is “all about the private islands where your clients can have an intimate experience,” said Ruth Daly, Tourism Fiji’s regional director for North America. “There are truly private beaches, where your resort will drop you off with champagne and a walkie-talkie, and you won’t see another person until you walkie-talkie for more champagne.”
Busabout welcomed 50 travel agents, media, and social influencers to Grandview Lanes in Vancouver last week for a night of glow-in-the-dark bowling to celebrate the launch of their 2017 Europe brochure.
Would you ignore a channel with 1 billion active monthly users? If your brand is not currently using Facebook Messenger, that’s exactly what you’re doing.
If you think messaging apps are just for personal communications, consider this: Nielsen’s Facebook Messaging Survey showed that messaging ranked second out of nine possible modes of communication with business, and that 53 percent of people are more likely to shop with a business they can message directly.