I write about travel and lifestyle for local and regional publications, and I work with a variety of clients to edit everything form conference proceedings to motorcycle magazines.
It’s been more than a decade since social media became a common fixture in our lives. But the way we use social media in late 2016 looks very little like it did in late 2006.
Air Canada welcomed 300 members of the travel trade, partners and VIPs to the Vancouver Art Gallery last week to celebrate the launch of the first non-stop service from Vancouver to Delhi, commencing Oct. 20. The airline will offer three times weekly service between the two cities through April 8 on its Boeing 787 Dreamliner aircraft.
Representatives of the Monaco Government Tourist and Convention Authority, in association with Atout France, hosted 40 travel professionals for dinner at the Shangri-La Hotel in Vancouver last week on the final stop of their Canadian roadshow. It was the first time the world’s second-smallest country (after Vatican City) has hosted a travel trade event in the city.
Once a social network’s number of daily users climbs past a billion (yes, that’s billion with a “b”), it seems pretty safe to call it “pervasive”—and to consider it a critical part of your marketing strategy.
Ah, Twitter: Everyone’s favorite character-count taskmaster. If you’ve been using this most confining of social networks for any length of time, you’ve likely mastered some tricks to fit powerful messages into 140 characters or less.
Commonly known as “North Van” – and making up a large part of “the North Shore” along with West Vancouver – North Vancouver actually includes two distinct municipalities: the City of North Vancouver and the District of North Vancouver.
“Those poor Salzburg people – they never get to visit Salzburg for the first time in their lives.”
Arnulf Gressel relayed this lament from his grandfather over lunch last week, speaking to travel professionals at the annual Discover Austria B2B tourism showcase in Vancouver.
Royal Scenic, together with partners at the Japan National Tourism Organization and Air Canada, welcomed 125 agents to a dinner event in Vancouver last week to learn more about the company’s Japan packages.
Has this ever happened to you? You’re crafting a social social media post. You’ve nailed the message you want to convey. You know that your post needs a photo to ensure maximum engagement, since photos increase Retweets by 35 percent, and Facebook posts with photos get both more Likes and more comments.
You may have heard that LinkedIn has 433 million users, 40 percent of whom check the platform every day. Those numbers are certainly substantial, but they aren’t the statistics that really matter for a business-oriented network like LinkedIn. What really matters is that one in three professionals in the world has a LinkedIn account, and 49 percent of key decision makers use LinkedIn for business purposes.
With 500 million monthly active users, Instagram is second in social media popularity only to Facebook, making it the photo-and-video-sharing network of choice for consumers and brands alike. Users upload more than 95 million photos and videos every day, and those posts garner 4.2 billion daily Instagram likes. A single post—done right—can rack up tens of thousands (or hundreds of thousands or even millions) of likes.
There’s more to Thailand than Bangkok, Chiang Mai and Phuket. That was the key message from the Tourism Authority of Thailand’s Kayla Shubert last night at a Vancouver training session hosted by Goway Travel.
More than 60 per cent of the 227,000 Canadians that visited Thailand in 2015 were repeat visitors.
Since Pinterest ads only recently became available to small and medium-sized businesses, you may not have a fully developed strategy for advertising on this important social platform that reaches 100 million monthly active users.
Out trolling for Chinook salmon in the Strait of Juan de Fuca, I watch my fishing guide, Ryan Chamberland, deftly slice the head off a herring, scoop out its guts and thread it onto a line so it moves like a live fish once dropped into the sea.
While you might already have developed a strategy for your Instagram posts, you may be neglecting a critically important element of your Instagram strategy. Your Instagram profile creates the first impression of your brand and is the backbone of your Instagram presence. It’s also your only chance to provide a clickable link anywhere on Instagram.