Christina Newberry

Christina Newberry

Freelance writer and editor

I write about travel and lifestyle for local and regional publications, and I work with a variety of clients to edit everything form conference proceedings to motorcycle magazines.

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6 Social Media Video Formats Marketers Need to Try

There’s no question that social video has become a critical part of online marketing. After all, Facebook alone has 8 billion video views per day, and Bloomberg reported that Snapchat had 10 billion video views per day as of April 2016. That’s not even counting all the other social media video formats on channels like Instagram, Twitter, and YouTube.

PAXnewsWest - Tourism Fiji showcases 'Heaven on Earth'

Representatives from Tourism Fiji, Fiji Airways and several resort partners met with media in Vancouver last night to showcase the Pacific island destination ahead of travel agent events in the city today.

Fiji is “all about the private islands where your clients can have an intimate experience,” said Ruth Daly, Tourism Fiji’s regional director for North America. “There are truly private beaches, where your resort will drop you off with champagne and a walkie-talkie, and you won’t see another person until you walkie-talkie for more champagne.”

Nsl article

Subtle Awesomeness

North Shore Living February cover story

Bowling article

Busabout hits the lanes with Vancouver agents

Busabout welcomed 50 travel agents, media, and social influencers to Grandview Lanes in Vancouver last week for a night of glow-in-the-dark bowling to celebrate the launch of their 2017 Europe brochure.


Facebook Messenger: The Complete Guide for Business

Would you ignore a channel with 1 billion active monthly users? If your brand is not currently using Facebook Messenger, that’s exactly what you’re doing.
If you think messaging apps are just for personal communications, consider this: Nielsen’s Facebook Messaging Survey showed that messaging ranked second out of nine possible modes of communication with business, and that 53 percent of people are more likely to shop with a business they can message directly.


5 Surprising Ways to Optimize Your Facebook Ads

You probably know by now that advertising your business on Facebook is no longer an option, no matter which demographic you’re marketing to.
There have been rumblings in the media that younger people are moving away from Facebook, making the granddaddy of social networks a site primarily for, well, granddaddies. But it’s simply not true.

Sushi article

YVR unveils new west coast dining experience at Lift Bar & Grill

With windows onto the airport’s 114,000-litre aquarium and extensive use of wood finishes, Lift Bar & Grill highlights West Coast design – and executive chef Soojin Park’s menu selections showcase West Coast seafood certified by the Vancouver Aquarium’s Ocean Wise program.


7 Key Strategies to Write Clickable Content for Every Social Network

Let’s be clear right upfront: this post is not about clickbait—that dubious practice of pulling in clicks by withholding information (“you’ll never believe what happened next!”) or misleading readers (“lose 30 pounds by eating this one weird food!”).


How to Use WeChat for Business: A Guide for Marketers

Imagine, if you will, a country of more than 1.3 billion people with no access to Facebook, Instagram, or Twitter. Now imagine that more than half of those people—846 million, to be precise—are using one online social service to chat and share with friends, read news, play games, track their fitness goals, make voice and video calls, shop online, and even pay for lunch.


What is Social Selling, and Why Should Your Brand Care?

Social selling: by now you’ve certainly heard of it, but you may not be entirely sure what it means. Is it the same as social media marketing? (No.) What about social media advertising? (Nope, that’s something else altogether.) So just what is social selling? Is it simply one more digital buzzword soon to be relegated to the virtual dustbin of 2016?

Untitled article

Bali Without Bounds

Bali is a land of contrasts: mountains and valleys, beach clubs and rice paddies, local noodle shops and upscale modern restaurants. Here, we look at three prime areas for those who want to discover Bali without bounds.

On the Trudeaus’ trail in Ise-Shima, Japan

Ise-Shima, in Japan’s Mie Prefecture, is enjoying a boost in tourism after hosting the G7 summit in May, as visitors flock to the area to follow in world leaders’ footsteps. Shima Kanko Hotel, where world leaders stayed for the summit, was at 85 per cent occupancy throughout November, normally the low season.


How to Use Twitter Ads: The Complete Guide for Business

Since it launched 10 years ago, Twitter has become a prime way for people to interact with brands, from contests to customer service to Twitter chats and more. With 313 million active users, there are plenty of potential eyeballs out there for your brand messaging. But with 500 million Tweets sent per day, it can also be easy for your message to get lost in the noise.

Pax on location article

Karuizawa: A year-round resort town one hour from Tokyo

Just an hour away from Tokyo by bullet train lies a charming mountain town you’ve probably never heard of. But Karuizawa, a popular summer home location for Tokyo residents looking to escape the city heat, welcomes approximately eight million visitors per year, according to Mari Kashiwagi, secretary of the Karuizawa Tourist Association. For several summers in the 1970s, John Lennon and his family were among those visitors, regularly staying at the Mampei Hotel.